J.SUN
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Character Runs Deep

CLIENT

Cabot

THE ASK

Create a campaign that helps Cabot stand out in the exterior wood stain market while relating to our target.

INSIGHT

The Cabot audience can’t do superficial. They have to dig deeper. If they don’t, then they are not doing it right. For the Cabot craftsman, that moment the stain soaks into the wood is both powerful and transformative.

SOLUTION

Celebrate personality, not just beauty. Every piece of wood has its own story. Cabot preserves and accentuates each individual grain from the inside out. We created a campaign that shows why our product believes that Character Runs Deep.