Character Runs Deep
Create a campaign that helps Cabot stand out in the exterior wood stain market while relating to our target.
The Cabot audience can’t do superficial. They have to dig deeper. If they don’t, then they are not doing it right. For the Cabot craftsman, that moment the stain soaks into the wood is both powerful and transformative.
Celebrate personality, not just beauty. Every piece of wood has its own story. Cabot preserves and accentuates each individual grain from the inside out. We created a campaign that shows why our product believes that Character Runs Deep.
We created :30s and :15s that shows how Cabot celebrates and elevates every patio to our audience's expectations.
Trampled :30s and :15s
Bratwurst :30s and :15s
A series of quick, hard hitting brushed on headlines got our message across on social, with no audio needed.
Agency – VML
Art Director - Me
Creative Director (Copy) - Betsy Jemas
Creative Director (Art) - Derek Colling
Group Creative Director - Dan Gier
Executive Creative Director - Derek Clark