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The Magic of Induction

CLIENT

Frigidaire

CHALLENGE

Frigidaire is launching induction ranges priced under one thousand dollars, making them the first ones catered towards the general public. The majority of people have little knowledge or interest in these products. How do we change that?

INSIGHT

Most people simply can't believe the features of induction when you first tell them. They either don't know the features, or have never seen the ranges in action.

SOLUTION

Through a series of crazy experiments unique to the product, show the general public, the magic of induction.