J.SUN
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Keep On Finishing

CLIENT

Minwax

CHALLENGE

Create a campaign for Minwax that tells people exactly why it still is America’s #1 selling interior wood stain.

INSIGHT

Minwax gives people the confidence to finish each project, and go straight to tackling the next one.

SOLUTION

We told the story of a woman who got so carried away with staining using Minwax that it starts affecting her family’s routine.