Create a campaign for Minwax that tells people exactly why it still is America’s #1 selling interior wood stain.
Minwax gives people the confidence to finish each project, and go straight to tackling the next one.
We told the story of a woman who got so carried away with staining using Minwax that it starts affecting her family’s routine.
Our 30 second TV commercial.
Our 15 second cut.
A Instagram story was created that also communicated Keep on Finishing.
A series of social videos that lived on Facebook and Instagram were also produced.
Agency – VMLY&R
Senior Art Director - Me
Copywriter - Trace Hughes
Creative Director - Derek Colling
Group Creative Director - Dan Gier
Executive Creative Director - Derek Clark
Executive Producer - Shaun Cambell
Director - Romain Quirot
Production Company - Reverse