J.SUN
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Why the Long Face?

CLIENT

PETA

CHALLENGE

Create a campaign for PETA that illustrates the atrocities of horse racing.

INSIGHT

Why the Long Face? It’s the punch line of the infamous “A horse walks into a bar” joke. But it’s also a phrase that refers to sadness and a question that’s never really been answered. Who knew it needed to be?

SOLUTION

Our campaign leverages this iconic set-up to raise awareness about the atrocities racehorses endure.