Frigidaire is celebrating their 100th year anniversary in 2018. How do we create a campaign that informs people of this?
Frigidaire is best known for creating the refrigerator, but they also have had many other innovations throughout the years that have affected people’s lives for the better.
Show all the ways your life would be diffrent if Frigidaire didn’t create all the great things that they have.
Each video had fun animations that showed the benefit a Frigidaire appliance brought to people's lives. The creative existed as the first of 5 carousels that lived on Instagram and Facebook.
We also created billboards to support the campaign.
People could explore the 100 years in detail through a landing page that had an interactive timeline.
Agency – VML
Art Directors - Jocelyn Morera, Courtney Lacy & Me
Senior Copywriter - Sean Collander
Associative Creative Directors - Michael Griffith, Andrew Mirakian & Mike Bourne
Creative Directors - Hache Hernandez & Rodrigo Rothschild
Group Creative Director - Stephen Martin
Executive Creative Director - Derek Clark