J.SUN
tedx-still.jpg

Perspective

CLIENT

TEDx

CHALLENGE

How do we create a memorable theme that expresses TED’s value of ideas worth sharing, during one of the most divisive times in American history? 

INSIGHT

Everyone's view point is determined by experiences, upbringing, location and a number of other factors. How you see the world varies so much from your perspective. TED has never been about forcing viewpoints, but rather sharing different ideas and coming together.

SOLUTION

Challenge people to see two different viewpoints... literally. By having various designs that invites users to move to see different messages, we will get the point across that opposing stances are determined by one’s perspective. And, where you stand matters.