The Lane to Greatness
With the 2016 Olympics in Brazil approaching, Blue Diamond Almonds, an official sponsor of the US swim team, needed a campaign that conveyed the new partnership.
Greatness isn’t born, it is grown. This is true to both Olympians and Blue Diamond Almonds. A swimmer’s lane, much like an almond lane is carefully crafted over time, in order for it to someday become great.
Illustrate the work it takes to be great, by focusing on the swimmers journey alongside our almonds — The Lane to Greatness.
We created a video that shows an Olympic swimmer's journey to reach the top.
A 360 VR experience allowed people to experience the training Matt goes through, first hand.
The Lane to Greatness microsite was created for fans to access all the content we created. They include the two videos above, behind the scenes footage, coupons, recipes, and a sweepstakes.
Agency – The Marketing Arm
Art Director – Me
Copywriter – Courtney Davidson
Associative Art Director – Elizabeth Ching
Associative Art Director – Tasia Dedenbach
Associative Creative Director – Yosune George
Creative Director – Brandon Stuart
Senior Producer – John Michael Cox