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The Lane to Greatness

CLIENT

Blue Diamond Almonds

CHALLENGE

With the 2016 Olympics in Brazil approaching, Blue Diamond Almonds, an official sponsor of the US swim team, needed a campaign that conveyed the new partnership. 

INSIGHT

Greatness isn’t born, it is grown. This is true to both Olympians and Blue Diamond Almonds. A swimmer’s lane, much like an almond lane is carefully crafted over time, in order for it to someday become great.

SOLUTION

Illustrate the work it takes to be great, by focusing on the swimmers journey alongside our almonds — The Lane to Greatness.