The scariest thing on your phone isn’t what you’re watching. It’s what you’re not.
For NHTSA and the Ad Council, we created “Real Scary,” a campaign that tapped into Gen Z and Millennials’ love of horror to expose a real danger: distracted driving.
We partnered with horror directing duo Adam & Ellen and cinematographer Pawel Pogorzelski, known for Hereditary and Midsommar, to make the horror feel real. The campaign extended across TV, digital, print, out of home and radio, turning familiar scares into a reminder to keep your eyes on the road.
TV & Digital
Out of Home
Radio