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Make Them Sweat

CLIENT

Gatorade

CHALLENGE

Gatorade needed social content for “Make Them Sweat,” a new campaign that challenges athletes to strike fear into the opposition, and thus making them sweat more than you do.

INSIGHT

On social, sweat itself could be the thumb stopping visual device.

SOLUTION

Via cinemagraphs and hacking vertical videos, we tapped two ways to translate the TV campaign in to engaging social content.