Gatorade believes that good athletes put in the maximum effort and work up a sweat. But the best athletes evoke fear and make their opponent sweat even more than they do.
What better way to show how much sweat the competition is generating than by looping them in cinemagraphs with our stars, Messi and Jesus.
We also simulated the POV of the opposition by letting the sweat flow through their vision. This also made your phone look like it was just drenched in water.