J.SUN
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Protection, Simply Put

CLIENT

Thompsons’ WaterSeal

THE ASK

Create a campaign for Thompson’s Water Seal that relates to our audience.

INSIGHT

Our customer just wants to get the job done with no fuss. They are overwhelmed by all the options out there. Straightforwardness is a virtue. Brass tacks are a breath of fresh air.

SOLUTION

Execute a no nonsense campaign that shows how to use Thompson’s in three simple steps. By leveraging a straightforward, and charming illustration style, we will get the the idea that our wood seal is all about protection, simply put.