J.SUN
hey-dutch-boy-screenshot.jpg

Hey, Dutch Boy

CLIENT

Dutch Boy

CHALLENGE

Create a TV commercial for Dutch Boy paint that conveys it’s simple solutions brand attributes such as quality shopping experience at Menards, an in-store paint rack, and twist-and-Pour can

INSIGHT

Dutch Boy has a lot of helpful features that it’s competition lack. It is accessible, and makes the paint experience so much easier it’s like having your own personal painting assistant.

SOLUTION

Show how helpful the brand is by comparing it to something else in life that is currently helping people and already found in a lot of homes - smart speakers like Alexa and Google Home.