Create a TV commercial for Dutch Boy paint that conveys it’s simple solutions brand attributes such as quality shopping experience at Menards, an in-store paint rack, and twist-and-Pour can
Dutch Boy has a lot of helpful features that it’s competition lack. It is accessible, and makes the paint experience so much easier it’s like having your own personal painting assistant.
Show how helpful the brand is by comparing it to something else in life that is currently helping people and already found in a lot of homes - smart speakers like Alexa and Google Home.
30 second TV spot.
15 Second Cut.
Agency – VMLY&R
Senior Art Director - Me
Copywriter - Trace Hughes
Creative Director - Derek Colling
Group Creative Director - Dan Gier
Executive Creative Director - Derek Clark
Executive Producer - Shaun Cambell
Director - John Grammatico
Production Company - Spears & Arrows